You’ve heard that a picture is worth a thousand words, but have you heard that a video is worth 1.8 million words? Dr. James McQuivey declared this in his study, How Video Will Take Over The World, where he goes through the math to prove this assumption.
Not only that – people are visual in nature, so they tend to retain more information in image form. It’s clear that everywhere you look, online video is popular. You see it on every type of social media platform, including Facebook via Facebook Live and of course on YouTube.